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Serdar Paktin
Serdar Paktin

600 Followers

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May 10

From industry to ecosystem: the shift of language use in business towards industrial to natural.

Observing the language of nature dominating the business sphere or the business ecosystem is interesting. — It hit me a while back when I was watching Adam Curtis’ inspiring documentary All Watched Over by Machines of Loving Grace, which contained a great deal of thought-provoking ideas and critiques. It is a documentary about how computers, the internet (and now AI) will change the world and create…

Business Ecosystem

2 min read

From industry to ecosystem: the shift of language use in business towards industrial to natural.
From industry to ecosystem: the shift of language use in business towards industrial to natural.
Business Ecosystem

2 min read


Mar 17

Cross-cultural students and the value they can contribute to their new countries

Last night, I had a great time mentoring at the Speed Networking session at the London College of Communication, University of the Arts London. There I met more than 50 young, ambitious and intelligent students and new graduates from Design, Screen, Media and Communications majors. And before that, I had a one-on-one session with another recent graduate who wanted to create a platform to provide visibility for Southeast Asian artists and creatives.

Business Culture

2 min read

Business Culture

2 min read


Mar 15

Change starts in the language.

The way we talk to people, we describe and define things, the choice of words we use, and the use of jargon all matter. Your choice of language shapes our reality. If you want to change the world, first, change your language. — Here is an example I talk about from time to time, but I realised that I have never written about it: About a decade ago, I was working on localising the Change.org website into Turkish when the platform started operating in the country. I was a campaign strategist in the Turkish operations’ founding team; part of my job was to oversee the localisation.

Language

3 min read

Change starts in the language.
Change starts in the language.
Language

3 min read


Jun 9, 2022

Veganism is losing the battle on the Semiotics front

Veganism will not save the world. On the contrary, it might make it a worse place than before. The main problem does not lie within what you produce and eat. It is how and how much you produce and consume. You might not enjoy this piece, but I hope you read it. — Culture shapes the market, and the market influences the culture in return. Let’s begin with how the market dynamics affect a cultural shift. Whenever there is an emerging cultural shift, the market aligns with it. Because whatever the people are sensitive and excited about, the brands will associate themselves with those concepts and ideas.

Veganism

6 min read

Veganism is losing the battle on the Semiotics front
Veganism is losing the battle on the Semiotics front
Veganism

6 min read


Dec 28, 2021

Tamagotchi turns 25 in the age of Metaverse

Yesterday, I read this piece about Tamagotchi written by Michelle Delgado for the Smithsonian Magazine. The article reminds us that the toy has turned 25 this year. — While reading the article, I have found it utterly fascinating to think about a “virtual pet” from the 1990s in the age of the Metaverse. In addition, the report included exciting hints on the semiotics of product design and embedding cultural codes of parenting into game strategy.

Metaverse

2 min read

Tamagotchi turns 25 in the age of Metaverse
Tamagotchi turns 25 in the age of Metaverse
Metaverse

2 min read


Published in

pakt agency blog

·Jul 7, 2021

Migrants: 21st century explorers and trailblazers

Creativity and innovation thrive especially at the intersection of cultures, borders and disciplines. Throughout history, migrants, refugees, nomads and expats have conveyed ideas, knowledge and skills from one culture to another and triggered profound transformation. These forays and expeditions in the last few centuries have shaped the world we live in today. — Coffee, paper and even sugar, which are all basic daily necessities today, were first conveyed through cross-cultural interactions. The same goes for the geometric compass — an indispensable implement in the hands of children the world over. We live in a world that is more interconnected, interdependent and more uncertain…

Migrants

6 min read

Migrants: 21st century explorers and trailblazers
Migrants: 21st century explorers and trailblazers
Migrants

6 min read


Published in

pakt anlamlandırma ofisi

·Jun 14, 2021

Saatlerimizi Ayarlayalım: Zamanın değerini yeniden anlamlandırmak

Son bir yıldır zaman algımız biraz şaştı, değil mi? Ofis saati, aile saati, uyku saati, yemek saati, spor saati… tüm saatler birbirine karıştı ve yavaş yavaş kendimize daha minimalist bir düzen kurmaya başladık. Sonu belirsiz bir günün içinde kendimizi sürekli tekrar ediyormuş gibi hissediyoruz, adeta Groundhog Day! — Zaman algımızla beraber geçen zamanı hafızamıza nasıl kaydettiğimiz de değişiyor. En son ne zaman R sayısı 1’in altına düşmüştü, en son evden hiç çıkmadan kaç gün geçirmiştik, en son ne zaman bir restorana gidip keyifle yemek yemiştik? …

Anlamlandırma

6 min read

Saatlerimizi Ayarlayalım: Zamanın değerini yeniden anlamlandırmak
Saatlerimizi Ayarlayalım: Zamanın değerini yeniden anlamlandırmak
Anlamlandırma

6 min read


Published in

pakt agency blog

·Jun 1, 2021

THE LONG ROAD BACK: How to make travel worthwhile again

Do you remember what the word ‘vacation’ meant to you before the pandemic? What was the main motivation behind going on a vacation? What rituals did you have? After a long period of travel deprivation and being cramped for space in our homes, the need for vacation and our expectations have changed completely. In parallel, our sense of time has been transforming since the beginning of the pandemic as well. We conducted an informal survey in early 2021…

Future Of Travel

2 min read

THE LONG ROAD BACK: How to make travel worthwhile again
THE LONG ROAD BACK: How to make travel worthwhile again
Future Of Travel

2 min read


Published in

pakt anlamlandırma ofisi

·Apr 8, 2021

Yaratıcı Ekonomi: Küresel ekonominin yeni göz bebeği

Yaratıcı Ekonominin gücü ve etkisi her geçen gün biraz daha fark ediliyor ve göz önüne çıkıyor. Bu alandaki sistematik çalışmalar 1998’de başlamış olsa da yaratıcı ekonominin gelişimi çok daha öncelere dayanıyor. Film endüstrisinin ihracat hacmi yılda 500 milyon doları bulan Türkiye ve İstanbul’un diğer yaratıcı sektörlerinin de öne çıkmasının vakti geldi de geçiyor bile. — FUTURATE yaratıcı ekonomi ağının liderliğinde ilk kez düzenlenen Creative Business Cup İstanbul ile yaratıcı işletme ve girişimlerin görünürlüğünün artırılması ve dünyanın en büyük yaratıcı ekonomi ağı Creative Business Network’ün parçası olma fırsatları sunuyor. Yarışmadan söz etmeden önce isterseniz nedir bu Yaratıcı Ekonomi dedikleri biraz ondan bahsedelim.

Creative Economy

4 min read

Yaratıcı Ekonomi: Küresel ekonominin yeni göz bebeği
Yaratıcı Ekonomi: Küresel ekonominin yeni göz bebeği
Creative Economy

4 min read


Published in

pakt agency blog

·Jan 28, 2021

Keeping track of time: perspectives on the now and next

This is the first in a series of articles that explores how the sense of time is transforming globally, and the effect that this will have on brands, product development and industries in the associated ecosystem. For nearly a year now, much of the civilised world has grown used to…

Sensemaking

5 min read

Keeping track of time: perspectives on the now and next
Keeping track of time: perspectives on the now and next
Sensemaking

5 min read

Serdar Paktin

Serdar Paktin

600 Followers

I see things that are not there — yet. strategist. sensemaker. semiotician.

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